Marketplace

What it is

The marketplace is eToro's curated surface for apps and experiences that extend how people research, automate, and engage with markets — subject to product eligibility and review. Builders use the public API, tooling on this portal, and registration flows when moving from experiments to production-ready integrations.

Why builders should care

If you want your work in front of eToro traders, the marketplace path is the bridge between a private integration and a distributed, reviewed product. Expectations include reliability, compliance with eToro policies, and a user experience that fits eToro's brand and risk standards — the same rigor you would apply to any financial app store.

Relevant app types

There is no single template — teams ship different shapes of software. Common categories include:

• Trading bots & automation

  Strategies, alerts, and execution helpers that run on top of eToro trading and market data APIs.

• Dashboards & analytics

  Portfolio views, performance summaries, and research surfaces powered by account and market data.

• Social & discovery tools

  Experiences that help users explore Popular Investors, feeds, and community context responsibly.

• Multi-product apps

  Flows that combine watchlists, social signals, and execution in a single cohesive product.

How to prepare

Strong candidates are built like real products: observable, secure, and documented. A practical checklist:

• Build against the eToro public APIs with clear scopes and realistic rate-limit behavior.
• Follow platform guidelines — security, fair use, and user-facing disclosures where required.
• Complete app registration when you are ready for production or broader distribution (see App Registration).
• Plan for review: stable OAuth redirect URIs, accurate descriptions, and test accounts when asked.

Registration & publishing

Moving toward marketplace visibility typically involves app registration, review of your integration and OAuth configuration, and alignment with eToro release processes. Exact steps evolve with the program; use the App Registration & Integration Access page for SSO-related requirements and the official API Portal for authoritative partner and publishing guidance.